A New Framework for a
Voice of the Customer Program
VOICE OF THE CUSTOMER
Discover Oracle's approach to a multi-channel Voice of the Customer (VoC) Program that includes an actionable business intelligence component for a proactive methodology.
Peter Armaly, Senior Director for Customer Success Enablement at Oracle shares a Customer Success-infused Voice of the Customer (VoC) program.
This solid VOC framework serves as a guideline for gathering data from multiple feedback channels across all stages of the customer journey, from provision to adoption.
The data and feedback collected trigger Customer Success Playbooks that drive a superior customer experience and promote a proactive Customer Success approach.
For more information, download Peter Armaly's slides now.
To learn more about this framework, watch our interview with Peter here.
Need help in optimizing your Customer Success strategy? Reach out to CSM Practice now!