Customer Success has gained incredible traction in the world of Software as a Service (SaaS). The shift to a subscription pricing model has demonstrated the importance of a clear strategy for Customer Success. But Customer […]
Why Should Sales Care About Customer Success?
Today I want to examine the optimal relationship between Sales and Customer Success. As an emerging discipline in SaaS and other recurring revenue businesses, Customer Success has to justify its existence every day. […]
The Magic of Cross-Functional Communication in Customer Success
Why Empathy Can Help You – And Your Customers – Achieve All Your Goals Cross-Functional Communication is one of the keys to effective Customer Success. This one factor transcends industry, business model, and your company’s […]
Gainsight Implementation Tips
The old days when businesses were simply reactive are over. Customer success enables a business to be proactive and thus reduce churn to identify upsell opportunities and problems before they happen. Ideally, one of the […]
Super Easy Ways for International Customer Campaign
One of Customer success’s primary challenges is enabling effective and timely communication in an organization. Customer success managers must be familiar with this concept. It’s not just about sending customers the right email at the […]