How to use Data to Increase Free Trial Conversion for SaaS

Why is Free trial conversion a hot topic for SaaS companies? How can you increase the number of your customers going Freemium to Premium? These are the questions most product-led SaaS companies ask themselves, proving how important it is to have a freemium to premium strategy.

The Freemium to premium model reduces the cost of acquiring new customers. There is a growing interest in software companies’ journey in converting free users to paying customers. As part of their Free trial conversion strategy, SaaS businesses need to think about how to provide the most value possible in each step of their customer’s journey. So whether they are trying the products or paying customers, you need to provide value and guidance to your customers that will allow them to discover your product’s capabilities. 

Free users have limited access to product features unlike premium users with more access to features, this becomes a lead nurturing opportunity for your SaaS business. Explore different ways that can optimize and scale your Freemium to Premium strategy. Learn how you can get better results systematically from those trial periods to higher conversion.

Discover how to increase free trial conversions for SaaS companies. Download the slides of Jeremy Block, Vice President for Sales and Customer Success at Salesmachine.

To learn best practices for converting customers from Freemium to Premium, watch this video, where Jeremy will share the magic recipe to increase free trial conversions for SaaS companies. He will also discuss the importance of segmenting the trials based on data, based on a quadrant that he will show in the video.

Need help in optimizing your Customer Success strategy? Reach out to CSM Practice.